I heard a story on NPR this morning about radiologists, trained to search for the smallest of irregularities in a scan, missing a gorilla that was superimposed on a slide of a lung. 83% of radiologists failed to note the gorilla. The effect is called “inattentional blindness”. The news story gave this explanation: This wasn’t because the […]
Director of User Experience - mediaman USA
I have been working for mediaman since 1999, starting out in the German office. I moved to Missoula, Montana, in 2008 where I now work for mediaman USA from a home office with views of Rocky Mountain peaks. While I sometimes miss the immediacy and high energy of working in an office, I need the calmness and perspective the landscape around me provides. When I am not at my desk working, I am probably out hiking with my dog, rafting with my friends or sitting on the deck with my iPad.
Leitung UX Design - mediaman USA
Ich arbeite seit 1999 für mediaman, zuerst in Deutschland. 2008 bin ich nach Missoula, Montana gezogen. Von dort aus arbeite ich jetzt für mediaman USA, im Home Office mit Blick auf die Rocky Mountains. Manchmal vermisse ich zwar die Direktheit und die Energie, die das Arbeiten in der Agentur mit sich bringen, aber noch mehr brauche ich die Ruhe und Perspektive, die die Landschaft um mich herum mir gibt. Wenn ich nicht am Schreibtisch sitze, bin ich wahrscheinlich gerade Wandern mit dem Hund, Rafting mit Freunden oder sitze mit meinem iPad auf der Terrasse.
Entries by Sylke Laine
When I look out of my office window I see trees, grassy hills, snow covered mountain tops, sometimes a deer or two in my front yard. I work from home and home is Missoula, Montana. I chose to live here because I love the remoteness and calmness of the Rocky Mountains. I found it makes […]
Do you require a digital detox from time to time, a period of logged-off real life? Maybe you are generally skeptical and wary of big data and algorithms taking over? Or are you enthusiastic about constant connectivity, technology augmenting your reality and “the internet of things”? All of the above? Or do you just use the internet […]
I have a digital confession to make. It something that – until now – only my husband knows about me. Here it is: the most used app on my iPad is – Solitaire. This advanced and beautiful piece of technology in my hands – I (ab-)use it to play the game that even I think […]
“Working for an ad agency would be great, if it weren’t for the clients”. If you, too, work for an ad agency, you might as well admit to having said something like this (or at least thought it). If you are a client reading this, maybe even one of mine, brace yourself for some insights […]