KAESER Online: Packed with Competence
Since 1919 KAESER has been known for its superior quality and service. More than 5,000 employees in over 50 countries develop and produce the compressed air systems, which are then used in manufacturing, on construction sites, and to provide snow on ski runs. All of this artful engineering can now be sensed online:
The target audience’s needs are met with concise facts and detailed product information including data sheets, images, and info graphics. At KAESER, products and services are usually offered as a unit, and that’s how they are presented on the website. Direct contact routes to the service and sales teams complete the picture.
Tailor-Made Industry Solutions
Another central highlight of the new website is KAESER’s ability to develop solutions for a wide variety of industries.
The product finder allows direct access to relevant reference solutions and shows the many ways in which KAESER is able to support businesses.
Comprehensive Digital Strategy
For KAESER, mediaman developed a strategy, website concept, design, and frontend. The website was built in the CMS SDL Tridion.
The global platform launch is optimized for all devices and represents only the first step in a newly developed communication strategy.
Digital communication strategy consulting, market and target audience analysis, interviews and observation at the company, UX design, screen design, IA, content concept, project steering
Frontend Development (HTML, CSS)
CMS Interface (SDL Tridion) and PIM