With its path-breaking OneWeb strategy, Daimer AG embarked on its goal to connect currently isolated solutions and present them under one roof–with a consistent brand image. As a pilot project, selected pages of the Mercedes-Benz UK website were rolled out in a new look & feel: the model overview, and the presentation of the new C-Class.
Users in focus, the future in sight
In order to create the best possible user experience for Mercedes-Benz OneWeb, many usability test were conducted in advance. The user-centered approach, paired with a responsive “mobile (tablet) first” methodology, marks new aspirations for all web presences of Mercedes-Benz. They now become visible for the first time.