the Online Service Platform of Mercedes-Benz
Premium class car connectivity: “Mercedes me”, Daimler’s new service brand, bundles existing digital services with new mobility and connectivity – available on smartphones, tablets and desktops. The project was a two-year collaboration between mediaman and German agency Scholz & Volkmer.
Task and Goals
mediaman and Scholz & Volkmer suggested a comprehensive, collaborative project to their common client. Both agencies already had more than 10 years of experience working for Mercedes-Benz, but in different areas.
The client’s reaction was positive and the task was complex: a platform to use and maintain all new and existing Mercedes-Benz Connect services – informing, inspiring and entertaining drivers, as well as prospects. The goals: customer retention and lead generation.
A wide range of platforms, contents, applications and different systems had to be connected – a highly complex task that required close collaboration between the two agencies and the client.
“Mercedes me” kept its promise to be an organizational challenge: two agencies, an exacting client, many stakeholders and participants, and a lot of coordination.
More than 40 employees from mediaman and Scholz & Volkmer added their specific competencies in this large scale project, which resulted in a comprehensive, digital services portfolio: “Mercedes me” provides Mercedes-Benz with a responsive interface for all its connected car services. The platform puts customers at the center and
provides them with informational content, but also with exclusive advantages in safety, comfort and saved time. Practical apps and hints support drivers in their modern mobility, without having to leave their comfort zone.
“Mercedes me” creates a significant value for Mercedes drivers. The platform is a communication interface: the carmaker stays connected to the customer, the customer to the car, the car to a service. All the time and everywhere.
Both mediaman and Scholz & Volkmer are very satisfied with their collaboration for their common client: “Mercedes me” was delivered on time and with high quality. And the agency collaboration continues, with new common goals in sight.
Concept Development, Acceptance and Usability Testing, Requirement Engineering, Concept for Internationalization and Navigation, Clickable Wireframe Prototype, Specification and Documentation, Style Guide, Operative and strategic client consulting
GUI Requirement Specifications, Responsive Framework, Frontend Development, Technical Consulting, Content Management
HTML5, CSS3, Java, CMS, Backend Integration, API to SAP
Ideas. Makers. Impact.
Agency Insight: mediaman makers talk about Mercedes me.