Director of User Experience - mediaman USA
I have been working for mediaman since 1999, starting out in the German office. I moved to Missoula, Montana, in 2008 where I now work for mediaman USA from a home office with views of Rocky Mountain peaks. While I sometimes miss the immediacy and high energy of working in an office, I need the calmness and perspective the landscape around me provides. When I am not at my desk working, I am probably out hiking with my dog, rafting with my friends or sitting on the deck with my iPad.
Leitung UX Design - mediaman USA
Ich arbeite seit 1999 für mediaman, zuerst in Deutschland. 2008 bin ich nach Missoula, Montana gezogen. Von dort aus arbeite ich jetzt für mediaman USA, im Home Office mit Blick auf die Rocky Mountains. Manchmal vermisse ich zwar die Direktheit und die Energie, die das Arbeiten in der Agentur mit sich bringen, aber noch mehr brauche ich die Ruhe und Perspektive, die die Landschaft um mich herum mir gibt. Wenn ich nicht am Schreibtisch sitze, bin ich wahrscheinlich gerade Wandern mit dem Hund, Rafting mit Freunden oder sitze mit meinem iPad auf der Terrasse.
Entries by Sylke Laine
In 2012 I organized a panel at SXSW Interactive called “My Financial Advisor is an Algorithm”. The first so-called “robo-advisor” startups like Betterment (now at 70,000+ customers) and Wealthfront (now with $2+ billion in assets under management) were already disrupting financial advisory. But I wanted things to be easier still. It wasn’t enough for me […]
From the start, mediaman has had a focus in the insurance and financial space. A lot has happened there in the last few years. Agile Startups such as Simple, Moven, or Payfriends are stepping up to evolutionize banking. Insurers, too, have to move, as companies like SquareTrade are trying out new business models. Today I am talking with mediaman Germany’s new […]
Random notes from SXSW 2015 Diversity “Diversity” has been declared the breakout trend of SXSW this year. Being part of an 80% female team here in the US, I sometimes forget that women are not necessarily well represented in the digital world. But even I noticed that most of the panels I attended in March were primarily filled […]
There is a lot to know about digital, technology, creativity and innovation and my colleagues and I read a lot about it everyday, so you don’t have to. Every month we share some of the things that have come across our screens in our trendletter, the Juggler. Here are some recent examples: Did you know: […]
Getting financial advisors to sign up for something on your website is, for some, the Holy Grail. It’s not hard to understand why; financial companies such as fund managers and insurance providers want to send them relevant newsletters, sell them products and provide them with targeted information. This strategy applies to many companies across many […]
Why it’s important to work for clients in more than one industry As most agencies, mediaman has a focus on certain industries. This wasn’t the plan from the beginning, it just happened that way. One project leads to the next: Another car company likes our work for Mercedes-Benz and invites us to pitch. Our work […]
If you think that in the future sensors will tell utility companies when your dumpster is full and garbage needs to be collected, sensors will tell you where there is an empty parking spot downtown, sensors will dim street lights when there is no traffic – think again. Because that future is already here. And […]
“There is this trade show next month and we need to have a website live the week before. That’s not a problem, is it?” Of course it’s not a problem. Yes, we would have preferred to know about this sooner. Just like Christmas, this trade show probably occurs every year and chances are you did […]
Like every year I came back from SXSW with information overload, sleep deprivation, and many new apps installed on my iPhone. Three of them are smartr, tempo and mailbox. They are supposed to make my life easier by handling the troika of contacts, calendar and email better than ever before. Because they use smarter algorithms […]