IE8 – that doesn’t sound too threatening in the real world – in our world it does. You can make senior IT-people spontaneously jump out of the window by mentioning these 3 simple letters.
But what’s more important: A couple of CEOs should seriously consider that reaction, too – and no one tells them.
IE8 – what’s the story?
The abbreviation IE8 stands for version 8 of Internet Explorer – Microsoft’s web browser. Browsers do not affect your business? Hang on a minute and continue reading.
When IE8 appeared on the market in late 2008 it wasn’t a particular modern web browser – it was more or less a polished version of its predecessor IE7 – which wasn’t a modern web browser, either, and hit the market in 2006 – 8 years ago, a full century in the web world…
Today, the strange IE8 is still alive and affects your business – every day.
Why is IE8 killing you Media Budget?
IE8 behaves complete different from today’s market leading browsers – which means: To make sure your website still runs smoothly on IE8, you have to be (or pay) some very clever IT guys. For your next website re-launch, you might spend an extra 30.000 to 50.000€ – only too make sure it runs in the medieval browser that is IE8. Or even worse: you build your complete website around that old browser and you do that because IE8 still has a market share of 5%
Where is that market share coming from?
Easy to see when looking at global statistics: Some big companies do still use the IE8 due to corporate IT boredom or security standards. On weekends the market share of the IE8 shrinks down to 1,5% or less, so nothing that you would consider relevant.
So even if you have been looking at the world from your company’s IE8 perspective for years – that is not reality.
But: big companies do feed that vicious cycle. Every time you ask your 10.000 people company’s CIO or CTO to replace a browser from the distant past he will look at the statistics of his company website, telling you that 13% still use the browser [which is 5% reality plus his own employees].
And based on that, decisions are being made.
So next time you receive an email from email@example.com telling you, your website does not work: Think properly before acting. He might be a customer from a parallel universe…
So here are some things to consider for your next website: Am I willing to support stone age technology? Is my target group really using IE8 or am I addressing young people on weekends?
Every clear answer will save you lots of money – or leave more budget to build a better user experience.