A recent study concluded that most German insurers have not yet reacted to new user behavior habits brought about by mobile web usage. The study, conducted by German industry network AMC at the end 2014, analyzed 119 insurance websites and found that most of them were still based on desktop/laptop user habits. Basler.de is different.
Thanks to their website relaunch in 2015, Basler.de now ranks among the top insurance websites in terms of responsiveness. Users are guided to an agent with just a few clicks—or finger taps—from their desktop computer, tablet, or smartphone. mediaman contributed information architecture, UX, and copy writing for all content pages.