Pay-How-You-Drive (PHYD) insurance from Daimler Financial Services AG analyzes driver behavior in real-time and offers low-risk drivers a year-end insurance premium rebate.
mediaman developed the corresponding app, which lets drivers view their driver score per trip on the Mercedes me Portal.
Strategic approach to a strategic insurance product
With Pay-How-You-Drive insurance customers can influence their annual insurance premium through their individual driving behavior. Each trip generates a personal “Driver Score”, which customers can see in their Mercedes me portal.
The score increases with anticipatory driving, reduced acceleration, no sudden breaking, and by avoiding rush-hour traffic. Data is transmitted in real-time by the in-car Mercedes me connect communication module and analyzed with out-of-the car IT.
Our contribution is the PHYD application, which allows users to experience it in a transparent way.