Hyundai prospects get to know the various models intuitively by using the new online car configurator. They click through models and packages until they have created the Hyundai that is perfect for them.
The interactive 360°-view adjusts to color selections. The calculated sales price reflects the desired options.
Development in Racing Speed
In record time, we developed a simplified, light, and clear layout with short loading times. In UX design, we put a high priority on the obvious, but unobtrusive integration of lead channels (test drive, dealer search, quote request) into the user path.
The new online car configurator is based on existing data structures and uses existing assets. In addition, we developed a new data-service-layer in order to easily integrate new data (such as alternative powertrains) into the existing infrastructure.
“Our completely re-thought configurator is intended to guide customers on their path to a new Hyundai. With its modern design and clear navigation, is intuitive and user friendly. This makes the configurator an important bridge between prospects and dealerships.”
CEO Hyundai Motor Deutschland GmbH
Hyundai Motor Deutschland GmbH
Concept development, UX design, screen design, consulting
Backend and frontend development, interfaces, server configuration, IT consulting
PHP, AngularJS, Symfony, MySQL, Apache Server, HTML, CSS