Mercedes me
the Online Service Platform of Mercedes-Benz
Premium class car connectivity: “Mercedes me”, the new service brand of Mercedes-Benz, merges existing digital services with new mobility and connectivity – available for smartphone, tablet and desktop. Created in a two-year co-operation between mediaman and Scholz & Volkmer.
Task and Goals
Initially, mediaman and Scholz & Volkmer proactively approached the common client with a plan for a comprehensive project collaboration. Both agencies had worked for Mercedes-Benz for more than ten years – albeit in different realms.
The client’s reaction was positive and the resulting project complex: a platform to use and manage all existing and future Mercedes-Benz Connect Services, that should also keep customers informed, inspired and entertained. Its goals: customer retention and acquisition.
Challenge
A broad spectrum of different platforms, contents, applications and varying systems had to be interwoven – an extremely complex task for which a variety of specialists from the two agencies and Mercedes-Benz teamed up to work together closely.
“Mercedes me” demanded a lot from our project managers: two agencies, one client, many stakeholders and team members, and a lot of communication needs.
Solution
Over two years, 40 colleagues from both agencies were able to contribute their specific competencies in synergy. The result is a comprehensive service portfolio: “Mercedes me” provides Mercedes-Benz with an interface for all connected car services in responsive web design.
Mercedes-Benz customers can expect more than informational content. They receive exclusive benefits in security, comfort, and time-savings. Useful apps and tips support them in mastering the daily challenges of modern mobility – without having to leave their comfort zone.
Bottom Line
“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.
mediaman and Scholz & Volkmer both regard their collaboration for their common client as a success story: “Mercedes me” was delivered in time and highest quality.
The agency co-operation continues. After the successful launch, we continue to work together and we have new common goals in our sights.
Facts
Client
Mercedes-Benz
Services
User testing, requirement engineering, process- and workflow-definition, concept development and documentation, IT support, operative and strategic consulting
IT Services
GUI requirements, responsive framework, frontend development, IT consulting, content management
Technologies
HTML5, CSS3, Java, CMS, backend integration, API to SAP
Industry
Automotive
Ideas. Making Things. Changing the World.
Conversation: mediaman makers about Mercedes Me
